From puffery to penalties: A historical analysis of US masked marketing public policy concerns

Research output: Contribution to journal › Article

Original language	English
Journal	Journal of Historical Research in Marketing
DOIs	https://doi.org/10.1108/17557501311293334
Publication status	Published - 2013

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title = "From puffery to penalties: A historical analysis of US masked marketing public policy concerns",

author = "A. Pressey and M. Tadajewski and F. Kerrigan and M. Piacentini and R.D. Petty",

year = "2013",

doi = "10.1108/17557501311293334",

language = "English",

journal = "Journal of Historical Research in Marketing",

issn = "1755-750X",

publisher = "Emerald",

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T1 - From puffery to penalties: A historical analysis of US masked marketing public policy concerns

AU - Pressey, A.

AU - Tadajewski, M.

AU - Kerrigan, F.

AU - Piacentini, M.

AU - Petty, R.D.

PY - 2013

Y1 - 2013

UR - https://www.scopus.com/pages/publications/84922787229

U2 - 10.1108/17557501311293334

DO - 10.1108/17557501311293334

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JO - Journal of Historical Research in Marketing

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