From Junta to Crisis: Modernization, Consumerism and Cultural Dualisms in Greece

The Greek economic crisis has triggered a self-reflexive process and prompted a re-examination of political and cultural trends in Greece since 1974 in an attempt to rethink earlier cultural approaches and practices. This article argues that a cultural perspective on the crisis can be productive insofar as it revisits key concepts and dominant models of analysis and charts cultural change in Greece from the fall of the military junta in 1974 to the beginning of the crisis in 2009. Just as the fall of the junta encouraged a re-examination of the post-civil-war period, so the current economic crisis has prompted a rethink of the metapolitefsi era. Exploring the cultural developments that have taken place during this period, this article focuses on competing notions of culture and engages with the two dreams of the post-junta period: modernization and consumerism. The aim is not to reaffirm oppositions or reverse hierarchies but to rethink cultural dualisms and explore hybrid tensions within a broader political and cultural context.