It can be too easy to focus on the now and ignore the contribution of foundational texts that have shaped and to continue to shape our scholarship. This essay is a personal plea to revisit The Greening of Profession. Not in a backward facing homage to the passing of Rob, but to appreciate the scope and spirit of this work in order to infuse our work with a similar pioneering and problematising intent. This text played a critical role in the professional and academic legitimation of social and environmental accounting and in my opinion, captures the essential essence of Rob's impact on our field.
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