From goods-toward service-centered marketing: Dangerous dichotomy or an emerging dominant logic?

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Citations (Scopus)

Original language	English
Title of host publication	The Service-Dominant Logic of Marketing
Subtitle of host publication	Dialog, Debate, and Directions
Publisher	Taylor and Francis
Pages	307-319
Number of pages	13
ISBN (Electronic)	9781315699035
ISBN (Print)	9780765614919
Publication status	Published - 18 Dec 2014

ASJC Scopus subject areas

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title = "From goods-toward service-centered marketing: Dangerous dichotomy or an emerging dominant logic?",

author = "Brodie, \{Roderick J.\} and Jaqueline Pels and Michael Saren",

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TY - CHAP

T1 - From goods-toward service-centered marketing

T2 - Dangerous dichotomy or an emerging dominant logic?

AU - Brodie, Roderick J.

AU - Pels, Jaqueline

AU - Saren, Michael

PY - 2014/12/18

Y1 - 2014/12/18

UR - https://www.scopus.com/pages/publications/85089133008

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AN - SCOPUS:85089133008

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BT - The Service-Dominant Logic of Marketing

PB - Taylor and Francis

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