From goods-toward service-centered marketing: Dangerous dichotomy or an emerging dominant logic?

Roderick J. Brodie^*, Jaqueline Pels, Michael Saren

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Citations (Scopus)

Original language	English
Title of host publication	The Service-Dominant Logic of Marketing
Subtitle of host publication	Dialog, Debate, and Directions
Publisher	Taylor and Francis
Pages	307-319
Number of pages	13
ISBN (Electronic)	9781315699035
ISBN (Print)	9780765614919
Publication status	Published - 18 Dec 2014

ASJC Scopus subject areas

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