From goods-toward service-centered marketing: Dangerous dichotomy or an emerging dominant logic?

Roderick J. Brodie*, Jaqueline Pels, Michael Saren

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)
Original languageEnglish
Title of host publicationThe Service-Dominant Logic of Marketing
Subtitle of host publicationDialog, Debate, and Directions
PublisherTaylor and Francis
Pages307-319
Number of pages13
ISBN (Electronic)9781315699035
ISBN (Print)9780765614919
Publication statusPublished - 18 Dec 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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