From Consumer Insight to Advertising Strategy: The Account Planner's Integrative Role in Creative Advertising Development

Christopher Hackley

Research output: Contribution to journal › Article

23 Citations (Scopus)

Original language	English
Pages (from-to)	446-452
Number of pages	7
Journal	Marketing Intelligence & Planning
Volume	21
Issue number	7
DOIs	https://doi.org/10.1108/02634500310504296
Publication status	Published - 1 Jan 2003

Access to Document

@article{f706cd9fc1fe4916b0dc633c4f7d6b1e,

title = "From Consumer Insight to Advertising Strategy: The Account Planner's Integrative Role in Creative Advertising Development",

author = "Christopher Hackley",

year = "2003",

month = jan,

day = "1",

doi = "10.1108/02634500310504296",

language = "English",

volume = "21",

pages = "446--452",

journal = "Marketing Intelligence \& Planning",

issn = "1758-8049",

publisher = "Emerald",

number = "7",

}

TY - JOUR

T1 - From Consumer Insight to Advertising Strategy: The Account Planner's Integrative Role in Creative Advertising Development

AU - Hackley, Christopher

PY - 2003/1/1

Y1 - 2003/1/1

UR - https://www.scopus.com/pages/publications/84986145279

U2 - 10.1108/02634500310504296

DO - 10.1108/02634500310504296

M3 - Article

SN - 1758-8049

VL - 21

SP - 446

EP - 452

JO - Marketing Intelligence & Planning

JF - Marketing Intelligence & Planning

IS - 7

ER -