From Consumer Insight to Advertising Strategy: The Account Planner's Integrative Role in Creative Advertising Development

Christopher Hackley

Research output: Contribution to journal › Article

23 Citations (Scopus)

Original language	English
Pages (from-to)	446-452
Number of pages	7
Journal	Marketing Intelligence & Planning
Volume	21
Issue number	7
DOIs	https://doi.org/10.1108/02634500310504296
Publication status	Published - 1 Jan 2003

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