Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living

Business & Economics

• Social Marketing 91%
• Behavioural Change 46%
• Social Norms 43%
• Social Relations 38%
• Ethical Consumption 34%
• Small Firms 33%
• Plastic Bag 31%
• Organizational Behaviour 29%
• Facilitation 23%
• Diffusion of Innovation 22%
• Individual Behaviour 21%
• Sustainability 20%
• Small Business 17%
• Corporate Social Responsibility 15%

Social Sciences

• social marketing 100%
• Social Norms 53%
• Social Relations 47%
• firm 41%
• organizational behavior 31%
• corporate social responsibility 31%
• small business 30%
• town 22%
• sustainability 19%
• innovation 17%
• literature 11%

Arts & Humanities

• Marketing 45%
• Social Norms 28%
• Social Relations 25%
• Diffusion of Innovation 21%
• Organizational Behaviour 19%
• Ethical Consumption 19%
• Individual Behaviour 17%
• Bag 15%
• Facilitation 14%
• Sustainability 13%
• Iconic 12%
• Corporate Social Responsibility 10%