Abstract
This study examines music streaming's worth using the FoMO (Fear of Missing Out) concept to comprehend the freemium users' perception of subscription fee in exploratively keeping up with music content in Indonesia. Using a quantitative survey of 436 freemium Youtube, Spotify, and other DSPs users, the results capture the relationship between fear of missing out and subscription likelihood on DSPs based on perceived fee.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium |
| Subtitle of host publication | From Revolution to Revolutions |
| Editors | Finola Kerrigan |
| Publisher | Birmingham Business School, University of Birmingham |
| Pages | 155-157 |
| Number of pages | 2 |
| ISBN (Electronic) | 9781399958042 |
| Publication status | Published - 6 Jul 2023 |
| Event | Academy of Marketing Conference 2023: From Revolution to Revolutions - University of Birmingham, Birmingham, United Kingdom Duration: 3 Jul 2023 → 6 Jul 2023 https://academyofmarketing.org/am2023-conference/ (Conference webpage) |
Conference
| Conference | Academy of Marketing Conference 2023 |
|---|---|
| Abbreviated title | AM2023 |
| Country/Territory | United Kingdom |
| City | Birmingham |
| Period | 3/07/23 → 6/07/23 |
| Internet address |
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