Financial Services Brand Values: The Role of Process and Outcome Factors

Deirdre O'Loughlin, Isabelle Szmigin

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Pages133-134
Number of pages2
Publication statusPublished - 1 Jan 2004
Event33rd EMAC Conference: Worldwide Marketing - Spain
Duration: 1 Jan 2004 → …

Conference

Conference33rd EMAC Conference: Worldwide Marketing
CitySpain
Period1/01/04 → …

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