Filter and surfacing virtual content in virtual worlds

The claimed subject matter provides a system and/or a method that facilitates displaying virtual content within a virtual environment. A virtual environment can enable at least one user to connect in order to interact with a portion of virtual content. A collection of virtual content can be viewed from a user connected to and being present within the virtual environment. A filter component that can automatically adjust a displayable feature of a portion of the collection of virtual content based upon a relevancy to an index, wherein the adjustment of the displayable features provides at least one of an emphasis of the portion of the collection of virtual content or a de-emphasis of the portion of the collection of the virtual content.