Factors influencing successful brand extensions

L Hem, Leslie de Chernatony, N Iversen

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	781-806
Number of pages	26
Journal	Journal of Marketing Management
Volume	19
Issue number	7-8
Publication status	Published - 1 Jan 2003

Cite this

@article{50ed86f807034380b1d32242091e7fe8,

title = "Factors influencing successful brand extensions",

author = "L Hem and {de Chernatony}, Leslie and N Iversen",

year = "2003",

month = jan,

day = "1",

language = "English",

volume = "19",

pages = "781--806",

journal = "Journal of Marketing Management",

publisher = "Westburn Publishers",

number = "7-8",

}