Abstract
The bigger Norwegian firms have been quite active in export marketing while the smaller firms are facing great difficulties in exporting their products. This study endeavors to investigate the behaviour of these firms towards export marketing and towards state subsidies, especially the role of the export council. We sent a questionnaire to 600 small and medium sized firms and the findings are based on a response rate of 65%. Medium size firms were quite active in export, deriving more than 75% of their turnover from exports. Higher production cost was considered to be the main problem by 43% of the responding forms. The firms have a positive attitutde towards export council and 57% believed that the existence of state subsidies was vital for the internationalization of Norwegian firms at early stages. The study also discusses whether it is possible to measure the effects of state subsidies and presents a conceptual model for this measurement. -from Authors
Original language | English |
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Pages (from-to) | 91-110 |
Number of pages | 20 |
Journal | Journal of Euromarketing |
Volume | 3 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1994 |
ASJC Scopus subject areas
- Geography, Planning and Development
- Marketing