Exploring Trust vis-a-vis Reliance in Business Relationships: A Qualitative Analysis

Zhizhong Jiang, SC Henneberg, P Naude

    Research output: Contribution to journalArticle

    1 Citation (Scopus)
    Original languageEnglish
    Pages (from-to)706-722
    Number of pages17
    JournalMarketing Intelligence & Planning
    Volume28
    Issue number6
    DOIs
    Publication statusPublished - 1 Jan 2010

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