Exploring Trust vis-a-vis Reliance in Business Relationships: A Qualitative Analysis

Zhizhong Jiang, SC Henneberg, P Naude

Research output: Contribution to journal › Article

1 Citation (Scopus)

Original language	English
Pages (from-to)	706-722
Number of pages	17
Journal	Marketing Intelligence & Planning
Volume	28
Issue number	6
DOIs	https://doi.org/10.1108/02634501011078110
Publication status	Published - 1 Jan 2010

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