Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited

Deirdre O'Loughlin, Isabelle Szmigin

Research output: Contribution to journal › Article

Cite this

@article{4625d04eaa9942ad9f0674f966f2d558,

title = "Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited",

author = "Deirdre O'Loughlin and Isabelle Szmigin",

year = "2007",

month = jan,

day = "1",

language = "English",

volume = "19",

pages = "19--25",

journal = "Irish Marketing Review",

issn = "0796-7362",

number = "1&2",

}