Exploring the potential of shared electric vehicles from e‐mobility hubs as an alternative for commute and food shopping trips

Electric shared mobility hubs, called eHUBs, offer users access to a range of shared electric vehicles, including e‐bikes, e‐cargobikes, and e‐cars. Through the diversity of modes offered, eHUBs provide mobility solutions for different target groups and trip purposes. In this study, potential users’ willingness to use shared electric vehicles from eHUBs as either a commute or food shopping trip alternative was analysed using logistic regression methods. Results indicated that half of respondents were willing to use shared electric vehicles for at least a few of their regular commute or food shopping trips, although this proportion dropped substantially if considering the use of shared vehicles in combination with public transport. Across modes and trip purposes, holding a pro‐shared mobility attitude and belonging to the youngest age group strongly increased the willingness to use shared modes. Yet, while eHUBS may offer a potential alternative for at least some of people's regular commute or food shopping trips, cross‐mode shifts may be limited. That is, car drivers show a greater interest in shared e‐cars, whereas cyclists show a greater interest in e‐bikes and e‐cargobikes with public transport. Further influential factors, as well as implications for both shared mobility providers and local authorities, are discussed.