Exploring the factors to promote circular supply chain implementation in the smart logistics ecological chain

Along with the fast development of smart logistics and B2B cooperation, smart logistics ecological chain (SLEC) has emerged as an important way in promoting circular supply chain implementation (CSCI). This research adopted case study methodology with four selected cases to explore the factors affecting CSCI in the SLEC and five factors affecting CSCI were identified. The research results indicated that factors including smart asset investment, multi-scenario service capability, and SLEC interaction have positive effects on supply-demand matching (SDM), which then positively promotes CSCI. Meanwhile, the results highlighted that the effect of personalized demand on SDM changes from negative to positive over time. However, personalized demand has a directly negative impact on CSCI. In addition to relying on the intermediary role of SDM, smart asset investment and SLEC interaction also have a directly positive impact on CSCI via enhancing consumers' interest in participating in CSCI and improving the operational efficiency of the SLEC.