Exploring Managers' Views About Brand Saboteurs

Elaine Wallace, Leslie de Chernatony

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	91-106
Number of pages	16
Journal	Journal of Marketing Management
Volume	23
Issue number	1
DOIs	https://doi.org/10.1362/026725707X178576
Publication status	Published - 1 Feb 2007

Access to Document

@article{9c1a05d5215543079cc3fc18edc77a66,

title = "Exploring Managers' Views About Brand Saboteurs",

author = "Elaine Wallace and {de Chernatony}, Leslie",

year = "2007",

month = feb,

day = "1",

doi = "10.1362/026725707X178576",

language = "English",

volume = "23",

pages = "91--106",

journal = "Journal of Marketing Management",

publisher = "Westburn Publishers",

number = "1",

}