Explicit, non-integrated product placement in British television programmes: an exploratory study

Rungpaka Tiwsakul, Christopher Hackley, Isabelle Szmigin

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)95-111
    Number of pages17
    JournalInternational Journal of Advertising
    Volume24
    Issue number1
    Publication statusPublished - 1 Jan 2005

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