Explicit, non-integrated product placement in British television programmes: an exploratory study

Rungpaka Tiwsakul, Christopher Hackley, Isabelle Szmigin

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	95-111
Number of pages	17
Journal	International Journal of Advertising
Volume	24
Issue number	1
Publication status	Published - 1 Jan 2005

Cite this

@article{c3bb8ea2874c4658ab139bdeb6ad3c4c,

title = "Explicit, non-integrated product placement in British television programmes: an exploratory study",

author = "Rungpaka Tiwsakul and Christopher Hackley and Isabelle Szmigin",

year = "2005",

month = jan,

day = "1",

language = "English",

volume = "24",

pages = "95--111",

journal = "International Journal of Advertising",

publisher = "Taylor & Francis",

number = "1",

}