Examining how brand authenticity is established and maintained: the case of the Reverso

Navdeep Athwal*, Lloyd C. Harris

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    12 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'Examining how brand authenticity is established and maintained: the case of the Reverso'. Together they form a unique fingerprint.

    Business & Economics