Examining how brand authenticity is established and maintained: the case of the Reverso

Navdeep Athwal*, Lloyd C. Harris

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

12 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Examining how brand authenticity is established and maintained: the case of the Reverso'. Together they form a unique fingerprint.

Business & Economics