Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education

Marco Bardus; Christine T. Domegan; L. Suzanne Suggs; Bent Egberg Mikkelsen

doi:10.4018/978-1-7998-5345-9.ch046

Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education

Marco Bardus^*, Christine T. Domegan, L. Suzanne Suggs, Bent Egberg Mikkelsen

^*Corresponding author for this work

Applied Health Research

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

Original language	English
Title of host publication	Research Anthology on Business and Technical Education in the Information Era
Publisher	IGI Global
Chapter	46
Pages	832-856
Number of pages	25
ISBN (Electronic)	9781799853466
ISBN (Print)	9781799853459
DOIs	https://doi.org/10.4018/978-1-7998-5345-9.ch046
Publication status	Published - 8 Jan 2021

Bibliographical note

Publisher Copyright:
© 2021, IGI Global.

ASJC Scopus subject areas

Social Sciences(all)
Economics, Econometrics and Finance(all)
Business, Management and Accounting(all)
Engineering(all)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.4018/978-1-7998-5345-9.ch046Licence: None: All rights reserved

1 Poster

Teaching social marketing using an innovative constructivist approach
Bardus, M. & Suggs, L. S., 2012.
Research output: Contribution to conference (unpublished) › Poster › peer-review

2 Conference, workshop or symposium

Promoting plastic bottle recycling and reducing in a university campus in the Middle East. Submitted to the 2022 World Social Marketing Conference
Zeina Sayegh (Contributor), Jana Farhat (Presenter), Sara Jaber (Presenter), Frank Kutensa (Contributor), Farouk Merhebi (Contributor) & Marco Bardus (Contributor)
5 Sept 2022
Activity: Academic and Industrial events › Conference, workshop or symposium
“Will it Blend?” Introducing Blended Learning in a Service Learning-based Social Marketing Course
Marco Bardus (Presenter)
6 Sept 2018
Activity: Academic and Industrial events › Conference, workshop or symposium

Scholarship for Teaching and Learning
Bardus, Marco (Recipient), Kabakian-Khasholian, Tamar (Recipient), Kanj, Mayada (Recipient) & Germani, Aline (Recipient), Mar 2017
Prize: Fellowship awarded competitively
Scholarship for Teaching and Learning
Bardus, Marco (Recipient), Kabakian-Khasholian, Tamar (Recipient), Kanj, Mayada (Recipient) & Germani, Aline (Recipient), Mar 2019
Prize: Fellowship awarded competitively

Cite this

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abstract = "In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.",

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Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education. / Bardus, Marco; Domegan, Christine T.; Suggs, L. Suzanne et al.
Research Anthology on Business and Technical Education in the Information Era. IGI Global, 2021. p. 832-856.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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AU - Domegan, Christine T.

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AU - Mikkelsen, Bent Egberg

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AB - In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

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PB - IGI Global

ER -

Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education

Abstract

Bibliographical note

ASJC Scopus subject areas

UN SDGs

Access to Document

Fingerprint

Research output

Teaching social marketing using an innovative constructivist approach

Activities

Promoting plastic bottle recycling and reducing in a university campus in the Middle East. Submitted to the 2022 World Social Marketing Conference

“Will it Blend?” Introducing Blended Learning in a Service Learning-based Social Marketing Course

Prizes

Scholarship for Teaching and Learning

Scholarship for Teaching and Learning

Cite this