Emerging research perspectives on services brand equity

Deirdre O'Loughlin, Isabelle Szmigin, Peter Turnbull

Research output: Contribution to conference (unpublished) › Paper

Original languageEnglish
Publication statusPublished - 1 Jan 2002
EventEuropean Marketing Academy Conference 2008 - Norwich
Duration: 1 Jan 2008 → …

Conference

ConferenceEuropean Marketing Academy Conference 2008
CityNorwich
Period1/01/08 → …

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