| Original language | English |
|---|---|
| Publication status | Published - 1 Jan 2002 |
| Event | European Marketing Academy Conference 2008 - Norwich Duration: 1 Jan 2008 → … |
Conference
| Conference | European Marketing Academy Conference 2008 |
|---|---|
| City | Norwich |
| Period | 1/01/08 → … |
Emerging research perspectives on services brand equity
Deirdre O'Loughlin, Isabelle Szmigin, Peter Turnbull
Research output: Contribution to conference (unpublished) › Paper