Effects of Mobile Money Education on Mobile Money Usage: Evidence from Ghana

Emmanuel Kwablah Apiors*, Aya Suzuki

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

This study conducts a randomised control trial to offer a technical workshop and examine whether providing information about the full range of services on the mobile money platform would increase mobile money usage, by taking a case of the Ashanti Region, Ghana. We find a significant positive impact of mobile money education on the recent usage of mobile money for transactions. However, no significant evidence of the workshop was found on new mobile money account ownership, or on the share of transactions transmitted through mobile money. Furthermore, weak and volatile outcomes were observed as impacts on remittances after the interventions. We discuss potential reasons behind the weak effects found.
Original languageEnglish
Pages (from-to)715–742
Number of pages28
JournalThe European Journal of Development Research
Volume35
Early online date13 Apr 2022
DOIs
Publication statusPublished - Jun 2023

Bibliographical note

Acknowledgments:
We appreciate the generosity of KDDI foundation for the grant for this study. Thank you KDDI. We thank Settor Amediku and Stephen Sasu-Yeboah of Bank of Ghana; Berthold Gadagbui and George Ofosu Boateng of Ecobank; Adu Danso, Confidence Amegashitsi, Yaw Antwi-Boasiako, and Kwame Amoako Agyeman of VODAFONE Cash; Alexander Oti Boateng and Isaac Kwadwo Bediakor of AIRTEL Money; Eli, Hini, Gabriel Agana, Steven Asare, Charity Darko, Richmond Darfar, Anthony Kweinin, Aboagye Mizhack, and Deladem of MTN Mobile Money; Bernard Frimpong and Alexander Alordeppey and the survey team for their support during fieldwork.

Keywords

  • Mobile money education
  • Technology adoption
  • Financial literacy
  • Financial inclusion
  • Payments
  • Ghana
  • Africa

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