Editorial on Doing business in Africa: Navigating opportunities and challenges in Africa's emerging markets

This editorial delves into the evolving context of doing business in Africa, tracing its journey from being dubbed the “hopeless continent” to becoming a beacon of hope and opportunity. Drawing on a wealth of scholarly research, it highlights Africa's increasing attractiveness for global investments, underscored by rising FDI inflows and the emergence of a vibrant middle class. Despite these promising trends, the editorial also sheds light on the persistent challenges, including institutional fragility and political instability, coupled with limited representation in the existing international business discourse. We advance a more nuanced understanding of Africa's business environment, emphasizing the need for responsible growth, improved governance, and sustainable development. Thus, the Special Issue offers insights into the complexities and challenges of doing business in Africa, as well as the paradoxes and potential for fostering competitiveness and inclusive growth on the global stage.