E-tail brand equity: scale development and validation

George Christodoulides, Leslie de Chernatony, Eric Shiu, O Furrer, T Abimbola

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Publication status	Published - 1 Jan 2004
Event	European Marketing Academy Conference 2008 - Norwich Duration: 1 Jan 2008 → …

Conference	European Marketing Academy Conference 2008
City	Norwich
Period	1/01/08 → …

Cite this

@conference{32ab81442ef54b0981e1c1201955455a,

title = "E-tail brand equity: scale development and validation",

author = "George Christodoulides and {de Chernatony}, Leslie and Eric Shiu and O Furrer and T Abimbola",

year = "2004",

month = jan,

day = "1",

language = "English",

note = "European Marketing Academy Conference 2008 ; Conference date: 01-01-2008",

}