E-tail brand equity: scale development and validation

George Christodoulides, Leslie de Chernatony, Eric Shiu, O Furrer, T Abimbola

    Research output: Contribution to conference (unpublished)Paper

    Original languageEnglish
    Publication statusPublished - 1 Jan 2004
    EventEuropean Marketing Academy Conference 2008 - Norwich
    Duration: 1 Jan 2008 → …

    Conference

    ConferenceEuropean Marketing Academy Conference 2008
    CityNorwich
    Period1/01/08 → …

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