Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies

Ziko Konwar , Nikolaos Papageorgiadis, Mohammad Ahammad, Yumiao Tian, Frank McDonald , Chengang Wang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)674-704
JournalInternational Marketing Review
Volume34
Issue number5
DOIs
Publication statusPublished - 2017

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