Dimensionalising on and offline brands' composite equity

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64 Citations (Scopus)

Original language	English
Pages (from-to)	168-179
Number of pages	12
Journal	Journal of Product and Brand Management
Volume	13
Issue number	3
DOIs	https://doi.org/10.1108/10610420410538069
Publication status	Published - 1 Jan 2004

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@article{4f7879d1e25b4260bc417bdc5775df3f,

title = "Dimensionalising on and offline brands' composite equity",

author = "George Christodoulides and \{de Chernatony\}, Leslie",

year = "2004",

month = jan,

day = "1",

doi = "10.1108/10610420410538069",

language = "English",

volume = "13",

pages = "168--179",

journal = "Journal of Product and Brand Management",

publisher = "Emerald",

number = "3",

}