Abstract
In this paper, the author aims to show how new technologies, digitalization of everything and green economy approach change the business environment perspective and strategy and organization of business approach. Digitalization, digital transformation, and green economy have become the most commonly used words in the last decade, but especially in recent years. If a business wants to remain competitive on the market, delivering green products and services at the same time, they must change their management approach. The research found out that the main impediments in digital and green implementation came from the lack of knowledge and understanding of the process, wrong organizational design and culture. The present paper comes to presents a possible business model to meet the current market requirements.
Original language | English |
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Title of host publication | Proceedings of the 2020 4th International Conference on Cloud and Big Data Computing, ICCBDC 2020 |
Publisher | Association for Computing Machinery |
Pages | 108-112 |
Number of pages | 5 |
ISBN (Electronic) | 9781450375382 |
DOIs | |
Publication status | Published - 26 Aug 2020 |
Event | 4th International Conference on Cloud and Big Data Computing, ICCBDC 2020 - Virtual, Online, United Kingdom Duration: 26 Aug 2020 → 28 Aug 2020 |
Publication series
Name | ACM International Conference Proceeding Series |
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Conference
Conference | 4th International Conference on Cloud and Big Data Computing, ICCBDC 2020 |
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Country/Territory | United Kingdom |
City | Virtual, Online |
Period | 26/08/20 → 28/08/20 |
Bibliographical note
Publisher Copyright:© 2020 ACM.
Keywords
- business model
- Digitalization
- FinTech
- Green economy
- organizational structure
ASJC Scopus subject areas
- Human-Computer Interaction
- Computer Networks and Communications
- Computer Vision and Pattern Recognition
- Software