Digital technology-based entrepreneurial pursuit of the marginalised communities

Pervez N Ghauri*, Xiaolan Fu, Amorettya Minayora

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

43 Downloads (Pure)


United Nations' Sustainable Development Goals call for an inclusive development and empowerment of marginalised communities. However, scholars have suggested that one single discipline or party, Multinational Enterprises, Governments or NGOs, cannot tackle these issues alone. Parallel to this, nonmarket strategies emphasising the societal context of economic competition have appeared as an important topic of research. Taking an inter-disciplinary perspective, this paper examines the extant research in digital technology, entrepreneurship and development studies to identify whether these three fields can help us understand how these issues can be tackled from a nonmarket strategies' approach and propose a conceptual model. We analyse papers published from 1994 to 2018 in these fields to map the collective state of research and provide a conceptual framework. We believe that this will help in establishing a relationship between digital technology, entrepreneurship and inclusive development. It will also help us to understand how to transform the benefits of technology into jobs and income for marginalised communities. This study will encourage researchers to investigate how United Nations' Sustainable Development Goals (SDGs) can be achieved.
Original languageEnglish
Article number100948
JournalJournal of International Management
Issue number2
Early online date27 Mar 2022
Publication statusPublished - Jun 2022

Bibliographical note

Funding Information:
We acknowledge the generous grant awarded by ESRC -GCRF ( ES/500 1336/1 ) for this research project.


  • Conceptual framework
  • Digital technology
  • Entrepreneurship
  • Marginalised communities
  • SDGs
  • Sustainable development goals

ASJC Scopus subject areas

  • Business and International Management
  • Finance
  • Strategy and Management


Dive into the research topics of 'Digital technology-based entrepreneurial pursuit of the marginalised communities'. Together they form a unique fingerprint.

Cite this