Digging deeper into decision-making of Chinese long-haul outbound tourists: A two-stage preference-estimation approach

Chunxiao Li (Spring), Scott McCabe, Xiang Li (Robert)

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Abstract

A detailed understanding of tourists’ preferences is of great importance both for decision-making theory and destination marketing practice. This study investigates the use of consideration-set formation together with conjoint analysis to estimate the destination preferences of Chinese long-haul outbound tourists. Through the integration of choice-set and characteristic theories, the study demonstrates how to optimise the advantages of both approaches in order to obtain more comprehensive insights into destination choice processes. The findings show that preferences can be analysed effectively in a two-stage model, which can reveal detailed additional insights regarding tourists’ preferences towards destination attributes that cannot be gained through each approach independently, thus contributing to marketing insight on destination choice and selection.

Original languageEnglish
Pages (from-to)267-275
Number of pages9
JournalJournal of Destination Marketing and Management
Volume6
Issue number3
DOIs
Publication statusPublished - Sept 2017

Bibliographical note

Funding Information:
Supported by the National Natural Science Foundation of China (Grant no. 71373174).

Publisher Copyright:
© 2016 Elsevier Ltd

Keywords

  • Chinese outbound tourists
  • Consideration-set formation
  • Preference estimation

ASJC Scopus subject areas

  • Business and International Management
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management
  • Marketing

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