Activities per year
Abstract
The case study reported here presents the preliminary steps of a social marketing plan addressing solid waste management by focusing on waste minimisation in Bourj Hammoud, a suburb of Beirut, the capital city of Lebanon. This marketing plan was developed by a group of graduate environmental health students enrolled in the Master of Public Health at the American University of Beirut during a 14-week Social Marketing course (taught in Spring). The plan was developed in collaboration with the Ministry of Social Affairs (MOSA), based in Bourj Hammoud. The Social Marketing course is based on service learning. The implementation of service learning activities, including meetings with the community partner organisations, was entirely supported by the Center for Public Health Practice, hosted at the Faculty of Health Sciences. We report here 391the findings of formative research which informed the strategy and the development of the plan. The implementation of the campaign depends on resources that the Ministry is currently trying to identify and allocate from its own budget. As a research unit in AUB, we are trying to apply for grants to support the process and outcome evaluation of the campaign.
Original language | English |
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Title of host publication | Social Marketing |
Subtitle of host publication | Rebels with a Cause, Third Edition |
Publisher | Taylor and Francis |
Pages | 390-405 |
Number of pages | 16 |
ISBN (Electronic) | 9781317301486 |
ISBN (Print) | 9781138123823 |
DOIs | |
Publication status | Published - 1 Jan 2017 |
Bibliographical note
Publisher Copyright:© 2018 selection and editorial matter, Gerard Hastings and Christine Domegan; individual chapters, the contributors.
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting
Fingerprint
Dive into the research topics of 'Development of strategies to promote solid waste management in Bourj Hammoud, Lebanon'. Together they form a unique fingerprint.Activities
- 1 Conference, workshop or symposium
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Enhancing Civic Engagement and Enabling Communities: Using Service Learning in Social Marketing Education
Marco Bardus (Presenter), Tamar Kabakian-Khasholian (Contributor), Rima Afifi (Contributor), Mayada Kanj (Contributor), Aline Germani (Contributor) & Sarah Armoush (Contributor)
22 Sept 2016Activity: Academic and Industrial events › Conference, workshop or symposium
Prizes
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Scholarship for Teaching and Learning
Bardus, Marco (Recipient), Kabakian-Khasholian, Tamar (Recipient), Kanj, Mayada (Recipient) & Germani, Aline (Recipient), Mar 2017
Prize: Fellowship awarded competitively