Development of a questionnaire to measure immersion in video media: the film IEQ

Jacob M. Rigby; Duncan P. Brumby; Sandy J. J. Gould; Anna L. Cox

doi:10.1145/3317697.3323361

Development of a questionnaire to measure immersion in video media: the film IEQ

Jacob M. Rigby, Duncan P. Brumby, Sandy J. J. Gould, Anna L. Cox

Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

7 Citations (Scopus)

1613 Downloads (Pure)

Abstract

Researchers and practitioners are keen to understand how new video viewing practices driven by technological developments impact viewers’ experiences. We detail the development of the Immersive Experience Questionnaire for Film and TV (Film IEQ). An exploratory factor analysis based on responses from 414 participants revealed a four-factor structure of (1) captivation, (2) real-world dissociation, (3) comprehension, and (4) transportation.We validated the Film IEQ in an experiment that replicated prior research into the effect of viewing on screens of varying size. Responses captured by the Film IEQ indicate that watching on a small phone screen reduces the viewer’s level of comprehension, and that this negatively impacts the viewing experience, compared to watching on a larger screen. The Film IEQ allows researchers and practitioners to assess video viewing experiences using a questionnaire that is easy to administer, and that has been empirically validated.

Original language	English
Title of host publication	TVX '19 Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video
Publisher	Association for Computing Machinery (ACM)
Pages	35-46
ISBN (Electronic)	9781450360173
DOIs	https://doi.org/10.1145/3317697.3323361
Publication status	Published - 4 Jun 2019
Event	The 2019 ACM International Conference on Interactive Experiences for TV and Online Video (TVX '19) - Salford, Manchester, United Kingdom Duration: 5 Jun 2019 → 7 Jun 2019

Conference

Conference	The 2019 ACM International Conference on Interactive Experiences for TV and Online Video (TVX '19)
Country/Territory	United Kingdom
City	Salford, Manchester
Period	5/06/19 → 7/06/19

Keywords

Experience measurement
Exploratory factor analysis
Film
Immersion
TV
Video

ASJC Scopus subject areas

General Computer Science
Control and Systems Engineering
Electrical and Electronic Engineering

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Rigby_et_al_Development_of_a_questionnaire_to_measure_immersion_in_video_media_the_film_IEQ_TVX_2019Accepted author manuscript, 599 KBLicence: None: All rights reserved

http://dl.acm.org/citation.cfm?doid=3317697.3323361Licence: None: All rights reserved

Cite this

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title = "Development of a questionnaire to measure immersion in video media: the film IEQ",

abstract = "Researchers and practitioners are keen to understand how new video viewing practices driven by technological developments impact viewers{\textquoteright} experiences. We detail the development of the Immersive Experience Questionnaire for Film and TV (Film IEQ). An exploratory factor analysis based on responses from 414 participants revealed a four-factor structure of (1) captivation, (2) real-world dissociation, (3) comprehension, and (4) transportation.We validated the Film IEQ in an experiment that replicated prior research into the effect of viewing on screens of varying size. Responses captured by the Film IEQ indicate that watching on a small phone screen reduces the viewer{\textquoteright}s level of comprehension, and that this negatively impacts the viewing experience, compared to watching on a larger screen. The Film IEQ allows researchers and practitioners to assess video viewing experiences using a questionnaire that is easy to administer, and that has been empirically validated.",

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author = "Rigby, {Jacob M.} and Brumby, {Duncan P.} and Gould, {Sandy J. J.} and Cox, {Anna L.}",

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booktitle = "TVX '19 Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video",

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note = "The 2019 ACM International Conference on Interactive Experiences for TV and Online Video (TVX '19) ; Conference date: 05-06-2019 Through 07-06-2019",

}

Rigby, JM, Brumby, DP, Gould, SJJ & Cox, AL 2019, Development of a questionnaire to measure immersion in video media: the film IEQ. in TVX '19 Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video. Association for Computing Machinery (ACM), pp. 35-46, The 2019 ACM International Conference on Interactive Experiences for TV and Online Video (TVX '19), Salford, Manchester, United Kingdom, 5/06/19. https://doi.org/10.1145/3317697.3323361

Development of a questionnaire to measure immersion in video media: the film IEQ. / Rigby, Jacob M.; Brumby, Duncan P.; Gould, Sandy J. J. et al.
TVX '19 Proceedings of the 2019 ACM International Conference on Interactive Experiences for TV and Online Video. Association for Computing Machinery (ACM), 2019. p. 35-46.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Development of a questionnaire to measure immersion in video media: the film IEQ

Abstract

Conference

Keywords

ASJC Scopus subject areas

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