Developing Resilience with Modular Logic for the Internationalization of Platform MNCs

In the digital era, platform-based multinational corporations (PMNCs) have risen to global prominence, fundamentally differing from traditional multinational corporations (TMNCs) in their business models, internationalization strategies, and external environmental challenges. These distinctions demand specialized capabilities to navigate the complexities of global markets. Modularity has emerged as a critical mechanism for fostering resilience in PMNCs, equipping them to adapt and thrive amid international uncertainties. This study presents a conceptual framework grounded in the Structure-Conduct-Performance (SCP) paradigm, dissecting resilience development and enhancement into three modular layers: technical architecture, organizational structure, and market configuration. By exploring the synergistic interactions among these layers, the framework reveals how their alignment enhances scalability, flexibility, and adaptability, collectively underpinning the internationalization resilience of PMNCs. This research contributes to a deeper understanding of modularity’s role in supporting global growth and offers strategic insights for navigating the volatile landscape of international business.