Developing Relationships with Suppliers of Creative Goods and Services: The Case of Television Advertising

Research output: Contribution to conference (unpublished) › Paper

Original language	English
Pages	471-480
Number of pages	10
Publication status	Published - 1 Jan 2002
Event	11th Annual IPSERA Conference - Duration: 1 Jan 2002 → …

Conference	11th Annual IPSERA Conference
Period	1/01/02 → …

Cite this

@conference{0bd9759d9bf648a1a57567784aa37ad4,

title = "Developing Relationships with Suppliers of Creative Goods and Services: The Case of Television Advertising",

author = "Andrew Cox and Christopher Lonsdale and Rachel Farmery and Glyn Watson",

year = "2002",

month = jan,

day = "1",

language = "English",

pages = "471--480",

note = "11th Annual IPSERA Conference ; Conference date: 01-01-2002",

}