Developing Relationships with Suppliers of Creative Goods and Services: The Case of Television Advertising

Andrew Cox, Christopher Lonsdale, Rachel Farmery, Glyn Watson

Research output: Contribution to conference (unpublished)Paper

Original languageEnglish
Number of pages10
Publication statusPublished - 1 Jan 2002
Event11th Annual IPSERA Conference -
Duration: 1 Jan 2002 → …


Conference11th Annual IPSERA Conference
Period1/01/02 → …

Cite this