Developing a pilot community-based social marketing intervention promoting sorting waste at home for the RESQ Project: “Don’t waste your waste”

Lamia Ghernati; Dana Matbouli; Reem El Helou; Marco Bardus; May Massoud

Developing a pilot community-based social marketing intervention promoting sorting waste at home for the RESQ Project: “Don’t waste your waste”

Lamia Ghernati
, Dana Matbouli
, Reem El Helou
, Marco Bardus
, May Massoud

Applied Health Sciences

Research output: Contribution to conference (unpublished) › Paper › peer-review

205 Downloads (Pure)

Original language	English
Publication status	Published - 6 Sept 2022
Event	7th World Social Marketing Conference: Tackling Grand Challenges: Together for Impact - Hilton Metropole, Brighton, United Kingdom Duration: 5 Sept 2022 → 8 Sept 2022 Conference number: 7th https://wsmconference.com/brighton-2022

Conference

Conference	7th World Social Marketing Conference
Abbreviated title	WSMC 2022
Country/Territory	United Kingdom
City	Brighton
Period	5/09/22 → 8/09/22
Internet address	https://wsmconference.com/brighton-2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production
SDG 13 Climate Action

Access to Document

GhernatiL2022DevelopingAccepted author manuscript, 590 KBLicence: None: All rights reserved

1 Article

Predicting the intention to sort waste at home in rural communities in Lebanon: an application of the theory of planned behaviour
Bardus, M. & Massoud, M., 31 Jul 2022, In: International Journal of Environmental Research and Public Health. 19, 15, 18 p., 9383.
Research output: Contribution to journal › Article › peer-review

Open Access
File

2 Guest lecture or Invited talk
1 Consultancy
1 Member of an organisation

Understanding waste sorting and recycling in low-resource settings: How we can apply behavioural insights for climate‑sensitive waste systems
Bardus, M. (Invited speaker)
10 Mar 2026
Activity: Academic and Industrial events › Guest lecture or Invited talk
Community-based Social Marketing (CBSM)
Bardus, M. (Organiser)
16 Jul 2020 → 17 Jul 2020
Activity: Academic and Industrial events › Guest lecture or Invited talk
A formative survey of citizens’ knowledge, beliefs and behaviours related to solid waste segregation at source in the South of Lebanon
Bardus, M. (Consultant) & Massoud, M. (Consultant)
1 Jun 2018 → 31 Dec 2022
Activity: Consultancy, CPD, training and secondments › Consultancy
European Social Marketing Association (External organisation)
Bardus, M. (Member)
2012 → …
Activity: Membership › Member of an organisation

ProMARE Grant - Delegation of the EU in Lebanon
Massoud, M. (Recipient) & Bardus, M. (Recipient), May 2018
Prize: Fellowship awarded competitively

Cite this

@conference{34fb354a1a994dfbb95dec330171dfd2,

title = "Developing a pilot community-based social marketing intervention promoting sorting waste at home for the RESQ Project: “Don{\textquoteright}t waste your waste”",

author = "Lamia Ghernati and Dana Matbouli and \{El Helou\}, Reem and Marco Bardus and May Massoud",

year = "2022",

month = sep,

day = "6",

language = "English",

note = "7th World Social Marketing Conference : Tackling Grand Challenges: Together for Impact, WSMC 2022 ; Conference date: 05-09-2022 Through 08-09-2022",

url = "https://wsmconference.com/brighton-2022",

}

Developing a pilot community-based social marketing intervention promoting sorting waste at home for the RESQ Project: “Don’t waste your waste”. / Ghernati, Lamia; Matbouli, Dana; El Helou, Reem et al.
2022. Paper presented at 7th World Social Marketing Conference, Brighton, United Kingdom.

Research output: Contribution to conference (unpublished) › Paper › peer-review

TY - CONF

T1 - Developing a pilot community-based social marketing intervention promoting sorting waste at home for the RESQ Project

T2 - 7th World Social Marketing Conference

AU - Ghernati, Lamia

AU - Matbouli, Dana

AU - El Helou, Reem

AU - Bardus, Marco

AU - Massoud, May

N1 - Conference code: 7th

PY - 2022/9/6

Y1 - 2022/9/6

UR - https://wsmconference.com/brighton-2022

M3 - Paper

Y2 - 5 September 2022 through 8 September 2022

ER -

Developing a pilot community-based social marketing intervention promoting sorting waste at home for the RESQ Project: “Don’t waste your waste”

Conference

UN SDGs

Access to Document

Research output

Predicting the intention to sort waste at home in rural communities in Lebanon: an application of the theory of planned behaviour

Activities

Understanding waste sorting and recycling​ in low-resource settings: How we can apply behavioural insights for climate‑sensitive waste systems​

Community-based Social Marketing (CBSM)

A formative survey of citizens’ knowledge, beliefs and behaviours related to solid waste segregation at source in the South of Lebanon

European Social Marketing Association (External organisation)

Prizes

ProMARE Grant - Delegation of the EU in Lebanon

Cite this

Understanding waste sorting and recycling in low-resource settings: How we can apply behavioural insights for climate‑sensitive waste systems