Developing a measurement scale for consumer innovativeness in the rarely purchased radical and really new product situation

Research output: Contribution to conference (unpublished) › Abstract

Original language	English
Publication status	Published - 1 Jun 2010
Event	The 39th European Marekting Academy Conference - Duration: 1 Jun 2010 → …

Conference	The 39th European Marekting Academy Conference
Period	1/06/10 → …

Cite this

@conference{69ca28b148fa4d5b8b231c53a10307db,

title = "Developing a measurement scale for consumer innovativeness in the rarely purchased radical and really new product situation",

author = "Nasir Salari and Eric Shiu",

year = "2010",

month = jun,

day = "1",

language = "English",

note = "The 39th European Marekting Academy Conference ; Conference date: 01-06-2010",

}