Determinants of healthy eating: a cross-national study on motives and barriers

Nina Michaelidou, George Christodoulides, K Torova

Research output: Contribution to journalArticlepeer-review

21 Citations (Scopus)


The paper investigates the impact of motives and barriers to healthy eating on individuals' healthy eating intention and behaviour using a cross-national design. Data were collected from the UK and the Czech Republic via a self-completion questionnaire. Findings highlight the significance of intrinsic motives and psychological barriers in predicting both intention and healthy eating behaviour for both UK and Czech consumers, albeit their weight as well as the variance captured by these factors differs across the two national cultures. Findings also indicate that physical barriers are in fact unimportant when it comes to adopting a healthy eating diet. These findings are discussed in the light of previous research, while their implications for policy makers and researchers are highlighted.
Original languageEnglish
Pages (from-to)17-22
Number of pages6
JournalInternational Journal of Consumer Studies
Issue number1
Early online date16 Aug 2011
Publication statusPublished - Jan 2012


  • intention
  • Cross-national
  • motives
  • healthy eating


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