Skip to main navigation Skip to search Skip to main content

Desire Expectations of Students: A Comparison of Different Laddering Techniques

  • R Voss
  • , Thorsten Gruber
  • , Isabelle Szmigin

Research output: Contribution to journalArticle

183 Citations (Scopus)
Original languageEnglish
Pages (from-to)949-959
Number of pages11
JournalJournal of Business Research
Volume60
Issue number9
DOIs
Publication statusPublished - 1 Jan 2007

Cite this