Desire Expectations of Students: A Comparison of Different Laddering Techniques

R Voss, Thorsten Gruber, Isabelle Szmigin

Research output: Contribution to journalArticle

183 Citations (Scopus)
Original languageEnglish
Pages (from-to)949-959
Number of pages11
JournalJournal of Business Research
Volume60
Issue number9
DOIs
Publication statusPublished - 1 Jan 2007

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