Desire Expectations of Students: A Comparison of Different Laddering Techniques

R Voss, Thorsten Gruber, Isabelle Szmigin

    Research output: Contribution to journalArticle

    183 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)949-959
    Number of pages11
    JournalJournal of Business Research
    Volume60
    Issue number9
    DOIs
    Publication statusPublished - 1 Jan 2007

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