Designing and Conducting Online Interviews to Investigate Interesting Consumer Phenomena

T Gruber, A Reppel, Isabelle Szmigin, R Voss

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)400
Number of pages1
JournalQualitative Market Research: an International Journal
Volume11
Issue number4
Publication statusPublished - 1 Jan 2008

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