Demarketing tobacco through governmental policies - the 4Ps revisited

Edward Shiu, L.M. Hassan, Gianfranco Walsh

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	269-278
Number of pages	10
Journal	Journal of Business Research
Volume	62
Issue number	2
DOIs	https://doi.org/10.1016/j.jbusres.2008.01.034
Publication status	Published - 1 Feb 2009

Access to Document

@article{333fa1d01d7142aa849e33202aae1ac2,

title = "Demarketing tobacco through governmental policies - the 4Ps revisited",

author = "Edward Shiu and L.M. Hassan and Gianfranco Walsh",

year = "2009",

month = feb,

day = "1",

doi = "10.1016/j.jbusres.2008.01.034",

language = "English",

volume = "62",

pages = "269--278",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier",

number = "2",

}

TY - JOUR

T1 - Demarketing tobacco through governmental policies - the 4Ps revisited

AU - Shiu, Edward

AU - Hassan, L.M.

AU - Walsh, Gianfranco

PY - 2009/2/1

Y1 - 2009/2/1

U2 - 10.1016/j.jbusres.2008.01.034

DO - 10.1016/j.jbusres.2008.01.034

M3 - Article

SN - 0148-2963

VL - 62

SP - 269

EP - 278

JO - Journal of Business Research

JF - Journal of Business Research

IS - 2

ER -