Delphic brand visioning to align stakeholder buy-in to the City of Birmingham brand

B Virgo, Leslie de Chernatony

Research output: Contribution to journal › Article

Cite this

@article{9ce3ecdfecb340fc8ba9f33e3d4c1c7a,

title = "Delphic brand visioning to align stakeholder buy-in to the City of Birmingham brand",

author = "B Virgo and \{de Chernatony\}, Leslie",

year = "2006",

month = jan,

day = "1",

language = "English",

volume = "13",

pages = "379 -- 392",

journal = "Journal of Brand Management",

issn = "1479-1803",

publisher = "Palgrave Macmillan",

number = "6",

}