Data collection procedure equivalence in emerging economy market research

Pervez N. Ghauri*, Agnieszka Chidlow

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationResearch Handbook of Marketing in Emerging Economies
PublisherEdward Elgar Publishing Ltd.
Number of pages21
ISBN (Electronic)9781784713171
ISBN (Print)9781784713164
Publication statusPublished - 28 Apr 2017

Bibliographical note

Copyright 2020 Elsevier B.V., All rights reserved.

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Social Sciences(all)

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