Data collection procedure equivalence in emerging economy market research

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Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Research Handbook of Marketing in Emerging Economies
Publisher	Edward Elgar Publishing Ltd.
Pages	9-29
Number of pages	21
ISBN (Electronic)	9781784713171
ISBN (Print)	9781784713164
Publication status	Published - 28 Apr 2017

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Copyright 2020 Elsevier B.V., All rights reserved.

ASJC Scopus subject areas

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title = "Data collection procedure equivalence in emerging economy market research",

author = "Ghauri, {Pervez N.} and Agnieszka Chidlow",

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