Customer Relationship Typologies and the nature of Loyalty in Irish Retail Financial Services

Research output: Contribution to journal › Article

13 Citations (Scopus)

Original language	English
Pages (from-to)	267-293
Number of pages	27
Journal	Journal of Marketing Management
Volume	22
DOIs	https://doi.org/10.1362/026725706776861235
Publication status	Published - 1 Apr 2006

Access to Document

@article{bfb9f04d8bc148d98207734f6e692116,

title = "Customer Relationship Typologies and the nature of Loyalty in Irish Retail Financial Services",

author = "D O'Loughlin and Isabelle Szmigin",

year = "2006",

month = apr,

day = "1",

doi = "10.1362/026725706776861235",

language = "English",

volume = "22",

pages = "267--293",

journal = "Journal of Marketing Management",

publisher = "Westburn Publishers",

}