Customer perspectives on the role and importance of branding in Irish retail financial services

Research output: Contribution to journal › Article

49 Citations (Scopus)

Original language	English
Pages (from-to)	8-27
Number of pages	20
Journal	International Journal of Bank Marketing
Volume	23
Issue number	1
DOIs	https://doi.org/10.1108/02652320510577348
Publication status	Published - 1 Jan 2005

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title = "Customer perspectives on the role and importance of branding in Irish retail financial services",

author = "Deirdre O'Loughlin and Isabelle Szmigin",

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