Original language | English |
---|---|
Pages (from-to) | 8-27 |
Number of pages | 20 |
Journal | International Journal of Bank Marketing |
Volume | 23 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1 Jan 2005 |
Customer perspectives on the role and importance of branding in Irish retail financial services
Deirdre O'Loughlin, Isabelle Szmigin
Research output: Contribution to journal › Article
49
Citations
(Scopus)