Customer and brand manager perspectives on brand relationships: a conceptual framework

C Jevons, M Gabbett, Leslie de Chernatony

Research output: Contribution to journal › Article

49 Citations (Scopus)

Original language	English
Pages (from-to)	300-309
Number of pages	10
Journal	Journal of Product and Brand Management
Volume	14
Issue number	5
DOIs	https://doi.org/10.1108/10610420510616331
Publication status	Published - 1 Jan 2005

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