Cross-cultural and cross-national consumer research: psychology, behavior and beyond

N. Michaelidou, N. Reynolds, L. Greenacre, L.M. Hassan

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	242-244
Number of pages	3
Journal	International Marketing Review
Volume	32
Issue number	3/4
DOIs	https://doi.org/10.1108/IMR-03-2015-0092
Publication status	Published - 1 May 2015

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title = "Cross-cultural and cross-national consumer research: psychology, behavior and beyond",

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AU - Michaelidou, N.

AU - Reynolds, N.

AU - Greenacre, L.

AU - Hassan, L.M.

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