Abstract
This article details a creative gift system, investigating the relationships between a single giver and its recipients. Using an autonetnographic approach, it explores the author's experience on the social media of Wattpad, unpacking how different types of relationships affect the creative process of writing an original novel online.
| Original language | English |
|---|---|
| Pages (from-to) | 172-173 |
| Number of pages | 2 |
| Journal | Advances in Consumer Research |
| Volume | 50 |
| Publication status | Published - 2022 |